Problem Rising lifestyle-related risk factors for chronic disease. Growing burden of chronicity, notably cardiovascular disease, type 2 diabetes and cancer. Rising economic pressures linked to increasing burden of complex chronic conditions. Solution highlights Municipally-managed Healthy Life Centres staffed by multidisciplinary public health teams were established across Norway to advance local health promotion. Government commitment to addressing chronic disease through strengthening health promotion provided a platform for change and fostered widespread scale-up of activities. The Healthy Life Centre concept was invented locally and continues to depend on locally-driven efforts, with municipalities given significant autonomy over activities. A structured approach to the rollout of Healthy Life Centres from the outset (including research, piloting and creation of national guidelines) ensured accountability and systematic evaluation. Collaborative partnerships between primary care providers, Centre staff and patients proved integral to successfully running activities.